Expect More Tehama Bio—Scott Chandler
Scott Chandler has an eye for design. As a marketing manager at Rolling Hills Casino, he’s always thinking of the best way to attract people to his employer.
Through his work at Rolling Hills, Scott has been part of Expect More Tehama since the beginning. “Being involved with Expect More, I started looking for ways to interact with students,” he says.
The perfect situation presented itself when he noticed a framed print of last year’s winning poster for the Corning Wine, Food and Art Festival while walking the hall at his office. It was a remarkable student effort and was indeed a winner. He wondered if a few lessons in the elements of effective design would help the high school students who enter the poster design contest develop even better work.
He called Corning High School and found teacher Christine Lee, who was delighted to weave Scott into the lesson plans of her design class. “With a simple phone call we started this process that ended up a huge wave of satisfaction for all of us,” he says.
Scott and Christine developed a schedule that allowed Scott to visit the classroom and teach from his experiences in the world of design and marketing.
He started with the basics. “They got a good look at what good and bad design really look like,” he said. “The goal of good design is to sell something– a service or a product or an idea. The goal is not art.”
With this in mind, he worked with Christine to guide the students through development of 2012 Corning Wine, Food and Art show posters. Making multiple return visits to the classroom, he offered critiques and small presentations to help the students relate to this real-world opportunity. When the projects were finalized, he taught students how to present them professionally for judging.
The Corning Rotarians who sponsor the show and judged the entries were impressed by the quality of the student work. There was a tie for first place. The team effort of students Oscar Avila and Jorge Bobadilla was chosen as the ultimate winner. Their design will be reproduced and used on all marketing materials for the event.
“This whole thing started because of Expect More Tehama. I saw all these people doing things and I wanted to get involved. This particular project makes it personal for me,” says Scott.
While the 2012 poster project has come to an end, the collaboration with the classroom has not. Rolling Hills has purchased a year’s subscription to Communication Arts magazine, an industry standard, to keep the students updated on the field. Cooperation between Corning High and Rolling Hills is also helping the classroom upgrade their design software to Illustrator. Christine Lee plans to take design courses over the summer to refresh her own skills.
“I hope to expand my involvement,” says Scott. “I am so grateful to find something that applies my experience to the next generation. It feels good.”
Expect More Tehama encourages more people to take Scott’s lead by finding meaningful ways to extend their personal experiences and passions to the educational experience of young people.